She also sees the connection between contemporary welded bracelets and the classic Love Bracelet, considering them as a modern-minimalist interpretation of the Cartier staple. “Jewelry has served as a physical manifestation of emotions since the beginning of time, and I love thinking about how modern interpretations link back to previous eras,” Kahane says.
Why Get Permanent Jewelry?Īside from the innate perks of never worrying about losing your jewelry, there are several reasons why one might choose to weld a bracelet around their wrist. Other brands that are working with welded jewelry include FINN, Atelier VM (who launched its welding concept back in 2014), Astrid and Miyu, Shelter, and The Alkemistry. The most popular pick amongst pals who come in to get welded together is Stone and Strand’s floating sapphire charms in matching colors. “This allows our customers to pick and choose different accents that can represent special moments or things in their lives,” she explains. Knotting up matching threads for your best friends who promised to never take it off.” Customers can choose from solid gold and solid silver chains that can be accessorized with mini charms, including natural gemstones, diamonds, and gold drops. “We think of our Bound Bracelets also as a rite of passage - but in the nostalgic summer camp way. “It was part of a Galentine’s Day event,” the label’s Founder and CEO Nadine Kahane tellz TZR. In 2020, Stone and Strand launched its Bound Permanent Jewelry. It’s really encouraging to know customers visiting New York make zapping and a trip to Catbird a part of their itineraries,” she adds. She tells TZR that Catbird is averaging around 85 appointments per day out of their New York store locations (both SoHo and Williamsburg) and has hosted pop-ups in Clare V shops in Chicago and San Francisco. “We tested the concept at a few private events in early 2017 and officially launched our ‘zapping’ services later that same year,” Plessner says. While permanent jewelry has spiked in popularity on platforms like TikTok, it’s still a service that’s relatively niche (though all but certain to continue in growth). As of now, it’s not something that you can safely DIY at home. One thing to keep in mind, though, is that these permanent pieces require an expert welder, so getting one requires finding a local jeweler or pop-up that offers the service. I’ve been wearing some of my Forever Bracelets for five-ish years, and I’ve never done anything to them, aside from occasionally snipping a tangled thread or fuzz from it.”
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“Our Forever Bracelets are all made from solid 14k gold, which is very low-fuss and won’t stain your skin or lose its golden gleam. “When we first got lasers in our studio, our jewelers started zapping bracelets on all of us,” Catbird’s Chief Creative Officer Leigh Plessner tells TZR. The actual “zap” takes all of a few seconds.
It’s also quite simple: A jeweler custom-fits a solid gold or silver bracelet around your wrist (sometimes with a gemstone or charm attached) and welds the two ends together. Having anything “welded” to your body might evoke a slight panic, but the beauty of the process is that it’s quick and 100% painless.
Continue ahead for a comprehensive guide to this much-buzzed-about purchase, from helpful insights from designers who are offering it to intel on where to get one for yourself. If you’re not so familiar with the concept of permanent jewelry or simply want to learn a bit more - like whether or not it hurts to get one attached to your wrist - you’ve come to the right place. The best part? They’re incredibly versatile, too - so virtually anyone can seamlessly incorporate them into their daily wardrobe. Over the last few years, brands like Catbird in New York City and Atelier VM in Italy have catapulted welded bracelets into the spotlight with their delicate designs and in-person zapping (a catchy phrase coined by Catbird.) Whether you’re getting one with a romantic partner, a best friend, a family member, or simply to enjoy as a long-lasting addition to your wrist, these forever pieces are easy to justify. But now there’s permanent jewelry, a trend that’s been picked up by the TikTok crowd and that’s forever improved the lives of those who are always losing their precious jewels. Fashion trends come and go, beauty looks fluctuate, and appearances are accepted as subject to change. Beyond tattoos and piercings, there’s not a whole lot of permanence when it comes to self-expression.
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